The Social Buddies

Textile & B2B machinery

IML Group

How we scaled India's leading digital textile machinery group with high-intent B2B lead generation & automated funnel workflows.

B2B lead gen Google search ads Meta ads 6 months
Qualified leads
+320%
from 45/mo
Cost per lead
-58%
from ₹1,800
Pipeline value
₹2.8Cr
monthly avg
Conversion rate
4.2x
growth
Overview

The situation

IML Group is a pioneer in textile machinery and digital ink manufacturing, but their digital footprint wasn't capturing the massive surge in online B2B demand. We revamped their lead acquisition funnel, deployed targeted intent-driven Google Search & Meta campaigns, and streamlined inquiry tracking to connect them directly with high-value factory owners.

The problem

Low-intent website traffic resulting in poor inquiry-to-sales conversion rates.

Unoptimized Search Ads spend missing out on high-ticket machinery buyers and textile printers.

Lack of an automated lead qualification flow to filter genuine B2B prospects from retail queries.

Work with us

Want this system in your business?

Book a free 30-min strategy call. We'll audit your funnel and map the exact next 90 days.

Book a free call →
THE OUTCOME

What changed

Lead Conv. Rate
4.2% (from 1.1%)
Cost Per Lead (CPL)
₹750 (from ₹1,800)
Pipeline Value / mo
₹2.8Cr
Sales Qualified Rate
48% (from 18%)
“They didn’t just run ads. They rebuilt our entire B2B lead engine — qualifying high-intent buyers and directly connecting us with serious textile factory owners across India.”
Krishnam Duggal General Manager, IML Group
Work with us

Want this system in your business?

Book a free 30-min strategy call. We'll audit your funnel and map the exact next 90 days.

Book a free call →