Wellness & hygiene

MildCares

How MildCares scaled its period cramp relief & intimate care ecosystem into a ₹68L/mo D2C brand using high-intent performance ads and conversion-focused design.

Shopify development Performance marketing SEO & content strategy 6 months

Site CVR 3.4% from 0.8%

ROAS (blended) 5.9x from 1.5x

Monthly revenue ₹68L from ₹15L

Repeat rate 31% from 11%

Overview

The situation

MildCares, a pioneering D2C wellness brand, offered breakthrough period cramp massagers and intimate hygiene solutions but was bottlenecked at ₹15L/month with scaling acquisition costs. We overhauled their paid campaign architecture, introduced a relatable UGC video content system, and deployed weekly Shopify CRO sprints to scale them to ₹68L/month.

The problem

High CAC and low trust due to taboos around period pain relief and intimate hygiene.

Creative fatigue — relying on static studio images instead of showing heat/vibration massagers in real-use scenarios.

Shopify store converted at only 0.8%, with heavy cart drops caused by missing usage FAQs and safety assurances.

At a glance

Client MildCares

Industry D2C wellness & intimate hygiene

Duration 6 months

Services Performance marketing, UGC strategy, Shopify CRO

Our approach

How we scaled MildCares

Wellness creative engine

Shipped 40+ high-performing ad concepts monthly highlighting instant cramp relief, ergonomic massager designs, and real customer testimonials through engaging UGC & motion graphics.

Funnel rebuild

Restructured paid media pipelines into streamlined Advantage+ Shopping Campaigns (ASC) paired with broad acquisition layers to scale daily customer acquisition efficiently.

Shopify CRO

Redesigned PDPs with interactive product feature highlights, video demonstrations, trust-building review widgets, and a high-converting sticky Add-To-Cart bar.

Retention & automation

Launched automated Klaviyo email flows & VIP WhatsApp routines, recovering 18+ % of abandoned checkouts and driving high-LTV repeat purchases across self-care kits.

The outcome

Results delivered for MildCares

Blended ROAS

6.2x (from 1.8x)

Monthly revenue

₹1.25Cr (from ₹10L)

Customer acquisition cost

-42% (CAC drop)

Store conversion rate

4.1% (from 1.1%)

“They transformed our entire growth engine — from high-converting creative performance to seamless store CRO. Scaling MildCares to record monthly revenue wouldn't have been possible without their execution.”

Sandeep Vyas Founder, MildCares

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