The Social Buddies

All Work
SOCIAL MEDIA CAFE & LIFESTYLE 2026

Cult Cortado — Content &
Branding

Built a café brand people photograph: a warm visual identity, creator-led
content, and a launch campaign that queued the door.

+31K

FOLLOWERS

+2.3x

FOOTFALL

740+

UGC POSTS

8.4%

ENGAGEMENT RATE
THE WORK

Posts, reels & ads we made.

CLIENT Cult Cortado
TIMELINE Ongoing — 6 months
SCOPE
  • Brand Voice
  • Content Calendar
  • Creator Collabs
  • Launch Campaign
STACK
Instagram Meta Ads Lightroom CapCut
THE CHALLENGE

Where we started.

A new café in a crowded neighbourhood with zero awareness and a launch date three weeks away.

OUR APPROACH

How we built it.

01

Signature visual language

Warm film-grade grading, consistent typography, and a repeatable frame kit.

02

Creator seeding

Twenty local creators invited pre-launch to build organic buzz.

03

Always-on lifestyle content

Barista moments, customer stories, and drink drops posted five days a week.

KEY FEATURES

What we shipped.

Brand voice + caption guidelines
Creator collaboration program
Launch week campaign
Monthly drink launch creatives

“People walk in quoting our captions. That’s when we knew the branding landed.”

Shegavkar Vinod Co-founder, Cult Cortado

More social media work

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