SOCIAL MEDIA INDUSTRIAL B2B 2026

IML Group — Content & Performance Marketing

Turned technical printing machinery into scroll-stopping B2B creative, with lead-gen campaigns that cut cost per enquiry by half.

+210% Qualified Leads

-52% Cost / Lead

4.8M Impressions

+164% Engagement

INDO ASIA MACHINE

Our Machinery, Demos & Reels

CLIENT IML Group

TIMELINE Ongoing — 8 months

SCOPE

B2B Content
Product Creatives
Lead Gen Ads
LinkedIn Growth

STACK

Meta Ads LinkedIn Ads Instagram After Effects

THE CHALLENGE

Where we started.

Industrial machinery is a hard sell on social. Specs-only posts got no traction and enquiries were expensive and unqualified.

OUR APPROACH

How we built it.

Problem-led hooks

Every creative opens with a production pain point, not a spec sheet.

Machine demo videos

Short vertical demos showing speed, output quality, and fabric results.

Structured lead campaigns

Instant forms with qualifying questions plus retargeting for site visitors.

KEY FEATURES

What we shipped.

Product creative library

Machine demo video series

Industry insight posts

Enquiry-to-CRM tracking

"Our midweek lunch rush is now our busiest slot. The reels did that."

Krishnam Duggal—Gernal manager

More social media work

View all

INDUSTRIAL B2B