D2C Fashion & Apparel

OS Jeans

How The Social Buddies turned OS Jeans into a viable D2C business — scaling Instagram followers from 2K to 5K+ while driving high-intent Meta ad campaigns delivering up to 3.77X ROAS.

Social Media Growth Performance Marketing Meta Ad Campaigns D2C E-Commerce Scale

INSTAGRAM FOLLOWERS 5K+ from 2K (+150% growth)

PRIMARY ROAS 3.77x on ₹18,690 ad spend

COST PER PURCHASE ₹274.86 68 website purchases

SECONDARY ROAS 3.07x 23 website purchases

Overview

The Starting Point Was 2K Followers

OS Jeans had a fantastic product line with high market potential. However, with just a little over 2,000 followers on Instagram, their digital footprint was limited. The challenge was clear: how do we transform a modest social presence into a strong digital asset that consistently drives visitors, builds interest, and generates website purchases?

The challenge

Stagnant organic growth stuck at 2K followers, limiting top-of-funnel reach.

Need for a structured performance marketing engine to convert social interest into measurable site sales.

Building brand authority and trust to turn casual social scrollers into active buyers.

At a glance

Client OS Jeans

Industry D2C Fashion & Apparel

Growth Partner The Social Buddies

Services Provided Social Media Growth, Meta Performance Ads, Conversion Strategy

The Social Buddies Difference

Result-Oriented Action Framework

We don't believe in "posting and seeing what happens." Here is the 6-step growth framework we executed for OS Jeans:

Understand

Deep-dived into OS Jeans' product appeal, target fashion demographics, and customer buying psychology.

Strategise

Mapped a twin-engine strategy combining high-growth organic social content with targeted Meta conversion ads.

Execute

Rolled out high-intent Meta ad sets and creative assets that built active engagement and drew qualified traffic.

Analyse

Tracked website purchase conversion paths, CTRs, and cost per purchase (CPP) metrics daily.

Optimise

Reallocated budget toward winning ad variations, bringing CPP down to an efficient ₹274.86.

Grow

Crossed the 5K+ Instagram follower milestone while scaling measurable website purchases with 3.77X ROAS.

Your next milestone

Your brand may be our next growth story

If you're seeking a digital marketing partner who isn't simply seeking likes and followers, but one who will create a digital presence that helps you grow a viable business... Let's talk.

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