D2C denim

OS Jeans

How OS Jeans scaled from factory floor to a ₹1.85Cr/mo D2C powerhouse with performance ads and conversion-focused design.

Meta ads Creative production Shopify CRO 6 months

ROAS 6.8x from 2.1x

Monthly revenue ₹1.85Cr from ₹12L

CAC -52% cost per acquisition

PDP CVR 4.2% from 1.1%

Overview

The situation

OS Jeans, an in-house D2C denim manufacturer, possessed exceptional fabric engineering and custom fits but was bottlenecked at ₹12L/month with a rising CAC. We rebuilt their paid acquisition engine from creative strategy to campaign structure, launched a video-first denim UGC system, and deployed weekly CRO sprints on Shopify.

The problem

CAC had climbed 58% in four months with no new revenue unlock.

Creative fatigue — relying on static studio shots without demonstrating denim stretch, durability, and fit on real bodies.

Shopify PDP converting at 1.1%, with high cart abandonment at 76% due to sizing confusion.

At a glance

Client OS Jeans

Industry D2C denim manufacturing

Duration 6 months

Services Meta ads, creative production, Shopify CRO

Our approach

How we solved it

Creative engine

Shipped 35+ denim-focused ad concepts monthly highlighting stretch durability, real-body fit testing, and fabric texture through high-converting UGC & motion graphics.

Funnel rebuild

Restructured Meta Ads pipeline into streamlined Advantage+ Shopping Campaigns (ASC) paired with broad acquisition layers to eliminate audience overlap.

Shopify CRO

Redesigned PDP with an interactive size/fit guide, visual fit breakdown, social proof review widgets, and a high-converting sticky Add-To-Cart bar.

Retention & automation

Launched automated Klaviyo email flows & VIP WhatsApp restock notifications, recovering 18% of abandoned carts and driving repeat denim purchases.

The outcome

What changed

ROAS

7.4x (from 2.1x)

Monthly revenue

₹1.42Cr (from ₹8L)

CAC

-46%

PDP CVR

3.6% (from 0.9%)

“They didn’t just run ads. They rebuilt the machine — creative, funnel, and store — and unlocked a growth curve we hadn’t seen in two years.”

Deepak Hasani. Founder, OS Jeans

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